More US adults own e-readers than tablets

A recent survey from Pew Research Center’s Internet & American Life Project has revealed the fact that more US adults prefer to use dedicated e-readers for the purpose of book reading as compared to Tablet PCs. The number of adult users of e-reader has been constantly increasing for the last few years and this is must more compared to the increase in Tablet PC market. During the last few months, it has been observed that the number of adult users of e-reader has increased to 12% in May from just a 6% in November of last year. This increase in e-reader users reveals the popularity of e-reader devices such as Amazon Kindle or Barnes & Noble Nook. This increase has not been seen when it comes to tablet computers. For example, Apple’s iPad, Samsung’s Galaxy Tab and Motorola’s Xoom are popular but not as much as e-reader and their market has not expanded to the level of e-reader market. The number of users using Tablet PC was 8% in May, compared to 12% using e-readers. There hasn’t been any considerable increase in Tablet PC users since the number of users using Tablet PCs was 7% in January. Before that, however, the number of user for Tablet PCs was increasing rather quickly but after that, the user market seems to be saturated. The survey also revealed that almost 3% of the adults who had been surveyed owned both the Tablet PC and e-reader. This survey was conducted by The Pew Center ranging from April 26 to May 22 from some 2,277 adults in English and Spanish languages. This increase in e-reader users as compared to Tablet PC users might also be due to the price factor since Tablet PCs are costly in comparison to e-readers. In fact, several users who prefer to use e-reader over Tablet PC have remarked the price factor being the most important point in their decisions to own an e-reader instead of Tablet PC. So, while the comparison does not seem to be evidence about the popularity and likeness of these products, it does serve as an important statistical record for both the devices.