Apple decided in January 2010 not to use Adobe Software on their iPad. We don’t know the exact reasoning behind their call, but the official statement is that Apple considered Flash Player too slow, energy consumer and possible virus hazard. With more than 75% of the videos on Internet supported by Flash, many considered Apple’s decision a marketing faux-pas. iPad, iPhone and iPod Touch users are using HTML5 to display videos on their devices although at the beginning of 2010 they were unable to view 90% of the video content on the Web.
Website developers felt that they would lose potential visitors and they started using HTML5, so this year more than 65% of the videos running on internet are on this format, including Youtube uploads.
Adobe didn’t want to lose the market share of over 18 millions consisting only in tablet users, so it launched a software that converts Flash videos into HTML5 and this makes them viewable on iPad, iPhone and iPod Touch.
Google however didn’t turn away from Adobe, so Flash Player is currently being supported on Android. At the end of 2010 Adobe announced that over 10 millions devices are using Flash Player. This year we are facing a tablets boom on the market, most of them using Google Android, so the balance may shift again.
Moreover, Adobe confirmed the releaseof Flash Player 10.2 on March 18th. It is an advanced software, delivering enhanced performance and increased battery life. This software will be most probably free on the Android Market and will run on Android 2.2 (Froyo), Android 2.3 (Gingerbread) and even Honeycomb – on a beta version innitially.
Apple may have sold close to 500,000 iPads only over the weekend but there are already 5 tablets on the market supporting Flash Player (Dell Streak 5, Dell Streak 7, Motorola Xoom, BlackBerry Playbook and Samsung GalaxyTab). With this improved Adobe Software, it would be likely to see iPad 3 supporting Flash Player by the end of the year.